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Privacy Policy

Privacy Policy

This privacy policy describes how Préférence Estrie collects, uses and protects the personal information of visitors to its website: https://preference-estrie.ca

By accessing or using our website, you recognize to have read, understood and accepted the terms and conditions of this privacy policy. If you don’t accept this privacy policy, please “Refuse” our request for consent or refrain from using our website.

Personal information that we gather

We collect personal information that you provide, such as your name, email address and any other information that you choose to give us when you visit Préférence Estrie’s website.

We also use Google Analytics to collect information about what you view on our website, notably the webpages you look at, the links you click on and other actions that you take. This information is collected using cookies and other anonymous technologies.

Anonymous information that we gather

We collect anonymous data such as IP addresses (internet protocol addresses) saved by internet servers.

We also collect navigation data through Google Analytics to gather statistics such as the various dates and times people visit our website. We gather information about the operating systems and browsers used, demographic data about our web visitors (age group, country, language, etc.) and browsing habits (pages consulted, number of visits, length of time on website, etc.). This information is saved using cookies and other similar technologies.

A cookie is a small text data file that is saved on a computer or mobile device when a user visits a website. Cookies are used to save information about user preferences, language choices, connection information and browser data.

Please note that we don’t currently use advertising tools that collect marketing cookies.

We have no access to sensitive personal information such as your financial information or your social insurance number (SIN).

How to deactivate cookies

To activate or deactivate cookies in Google Chrome, follow these steps. You can also deactivate ads targeted by specific advertisers or demographic data on Google by consulting Google Ad Center. When you deactivate this parameter, the ads won’t be blocked and will still appear. However, they will no longer be linked to your interests, your demographic data or the sites you’ve visited.

Use of personal information

We use your personal information for the following:

  • To respond to your requests and to provide customer support
  • To analyze and improve our website’s performance (geographical data)
  • To maintain security and protect our website

Keeping your personal information

We keep your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

Keeping your information safe

We take appropriate security measures to protect your personal information against all non-authorized access, use or disclosure. Please note that despite our efforts, no security measure is completely foolproof.

Modifiying our privacy policy

We reserve the right to modify this privacy policy at any time. We recommend that you consult this privacy policy regularly to stay informed of any changes.

Information contact

If you have any questions or concerns about this privacy policy or the manner in which we manage your personal information, please contact Préférence Estrie’s General Manager, Diane Turgeon at diane.turgeon@preference-estrie.ca or by telephone at 819 560-4250 extension 101.

Last update: August 28, 2023